Affixly Wire

Wire writes blog posts for a brand using that brand’s own data, and publishes them to whatever site they already run. Every fact in a post has to trace back to something real.

The rules, actually running

These four boxes aren’t mockups — they run the real checks that will sit between a draft and your customer’s live site. Change the values and watch them refuse.

Can it make a number up?

Your connected data says independents hold 31.4% of units. Change what the draft claims and watch what happens.

The draft claims this percentagethe draft points to where the number came from

Publishes — matches your data, so the sentence stays.

Try 31 — rounding is fine. Try 45 — that’s invented. Uncheck the box — an uncited number never publishes, even a correct one.

Can it copy a competitor?

This starts as a word-for-word lift from a competitor’s page. Edit it and the block clears once it stops being a copy.

Draft text

Blocked — 35 consecutive words copied verbatim from a source.

Can it flood the site?

Google penalises sites that suddenly publish far more than a real team could write. Wire refuses to, even if the customer’s plan has posts left.

Posts already published today: 0

Publishes — under the daily limit of 2, so the next post can go out.

What a month costs to run

Twelve posts for one customer on the $399 plan. These are computed live by the same pricing code the pipeline bills against.

Writing each post from scratch$2.88

Writing them in one batch (what we do)$2.11

Saved$0.77

Both write the same 12 posts. Batching lets the AI reuse the brand’s style guide instead of re-reading it twelve times.

What’s built

The database
27 tables — customers, sites, posts, connected data, every claim a post makes
Tenant separation
One customer can never read another customer’s rows, enforced by the database itself
The safety checks
The four below, plus the byline rule — no post publishes without a real named author
The Claude connection
Handles retries, tracks exactly what every post cost, keeps prompts versioned
Two pipeline steps
Write the draft, then check it — the middle of the assembly line

What’s next

Phase 1 — the first post Wire writes end to end, with nothing typed by hand.

Read a brand’s website
so Wire learns what they sell and how they write
Find what to write about
gaps competitors have left in search results
Gather the evidence
pull the sources and the customer’s own numbers
Publish to WordPress
the first place posts actually land
A screen to review drafts
this is when Wire starts looking like a product